"Dynamic" + "Experience"
adjective: (of a process or system)
Characterised by constant change, activity or progress
noun: a force that stimulates change or progress within a system or process.
noun: practical contact with and observation of facts or events or an event or occurrence which leaves an impression on someone.
verb: encounter or undergo (an event or occurrence)
Everyone has an experience with your business.
It is up to you if it is a curated, branded and personal experience......one your customers and employees will remember and wax lyrical about.
If I ask you to remember the last time you had a mediocre to bad experience you will remember it with ease. Yet when I ask most people to recall the last time they had a good experience when dealing with a business, they would struggle.
We are always connected, and businesses are struggling to manage their businesses experiences for this ultra connected environment. Most are grappling to stay ahead of the never ending tide of innovators eating away at their market.
Dynamic Experiences are the ones we curate, the ones that are purposeful - not just because we want to "differentiate" our brands, but the ones that make sense for the business to own, the ones that are truest to our brand, the ones that customers and employees identify with, the ones that drive sustainability in our businesses, the ones that future proof us.
"It is not necessary to change. Survival is not mandatory"
W. Edwards Deming.